About Me
I’m Smita Shivanandan, a Senior Analytics Consultant helping SaaS and operational businesses turn fragmented reporting into clear, decision-ready analytics.
1. What I Do
I help businesses make better decisions with their data by designing analytics systems that are clear, reliable, and aligned with how the business actually runs.
My work typically focuses on:
- defining the right metrics for the business
- connecting data across systems
- building scalable reporting foundations
- helping teams trust and use their analytics
I work with modern analytics stacks designed to balance scalability, performance, and cost-efficiency.
2. My Background
I have 9+ years of experience in SQL and BI and 4+ years working specifically with SaaS and operational analytics.
I’ve led analytics initiatives across SaaS platforms and inventory-driven businesses, helping teams move from fragmented reporting to a single source of truth.
In my most recent SaaS role, I was responsible for the entire analytics function — from designing the data architecture and defining the stack to growing the data team and managing contractors and consultants.
Tools & Stack
BigQuery • dbt • Power BI • GCP
SQL Server • Stitch • Fivetran • Airflow
3. Areas of Expertise
SaaS Analytics
- Growth accounting and SaaS metrics
- Retention, churn, activation, and LTV analysis
- Cohort analysis and customer lifecycle insights
- Self-serve analytics for product and GTM teams
- Unified customer views across Stripe, product, and support systems
Inventory Analytics
- ABC-XYZ segmentation for inventory optimization
- Working capital and inventory turnover analysis
- Stock status and fulfillment visibility dashboards
- SKU-level profitability and demand variability analysis
- Analytics for sales, purchasing, and warehouse operations
4. Impact Across Client Engagements
SaaS Businesses
- unify Stripe, product usage, and customer success data into a single reporting layer
- identify high-churn and low-LTV cohorts early
- standardize key SaaS metrics across teams
- improve reporting cadence from weeks to days
Inventory Businesses
- expose $3M+ in dead stock and free up working capital
- improve inventory planning and budget optimization
- refine sales strategies using SKU-level performance insights
5. How I Work With Companies
I work with teams in several ways, depending on where they are in their analytics journey:
- End-to-end analytics setup
- Analytics audits and improvements
- Fractional analytics leadership
- Reporting and dashboard optimization
My focus is always on building lean, practical analytics systems that teams can trust and use in everyday decisions.
6. My Approach
Analytics should make the business clearer, not more complicated.
My goal is to help teams move beyond scattered reports and build a decision-ready analytics foundation that supports real operational and strategic decisions without over engineering.
See what this could look like for you, practically
You don’t need a big team or a heavy rebuild to get value.
We’ll begin with 1–2 questions your business actually needs answered — and build only what you’re ready to use.
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