When data exists, but decisions don’t.
I help businesses turn scattered data and unused dashboards into clear, decision-ready analytics.
I help Product, Sales, Finance, and Operations teams align on the metrics that actually drive growth, retention, and operational efficiency.
data exists,
Who this helps
Focused on SaaS and inventory-heavy businesses where operational visibility drives growth.
You can’t clearly see:
→ Who churns, when and why
→ What drives activation and retention
→ Which features create stickiness
→ Whether pricing, onboarding, or lifecycle changes worked
Where growth quietly leaks:
→ Early churn – Customers leave before LTV is realized
→ Weak activation – Users never reach the “aha” moment
→ Poor retention drivers – Usage without stickiness
→ Revenue dilution – Discounting and mispriced plans
→ Expansion blind spots – Missed upsell and cross-sell signals
The real problem isn’t data – it’s fragmented metrics.
When Product, Sales, and Customer Success operate from different dashboards, the signals behind churn and retention stay hidden.
I help SaaS teams move from scattered reporting to a decision-ready analytics system. So you know what’s working, where value leaks, and what to fix next.
You can’t clearly see:
→ What’s driving stockouts vs overstock
→ Which SKUs actually drive margins (not just volume)
→ Whether pricing, promotions, or purchasing decisions worked
Where growth quietly leaks:
→ Capital locked in the wrong SKUs
Slow movers and inventory that looks available but doesn’t sell
→ Over-ordering to avoid stockouts
Driven by weak demand signals, not real consumption
→ SKU-level margin erosion
Purchasing decisions made without visibility into true profitability
The challenge isn’t inventory – it’s visibility.
When Sales, Purchasing, and stock movement data are fragmented, businesses lose the end-to-end view needed to understand margins, stockouts, and working capital.
I help inventory-heavy businesses connect sales, purchasing, and stock data - so you can see margins, cash flow, and what to fix first.
What you get
Simple analytics. Real decisions. No overengineering
Analytics built around how your business actually runs – without overbuilding, over-tooling, or drowning you in software.
No bloated stacks ◆ No unnecessary tools ◆ No enterprise complexity for small teams
Just the metrics you need to run your business
- Aligned metrics across teams
- Decision-ready dashboards
- Clear visibility into value leaks
Services
Choose the level of support that matches your analytics maturity.
1. End-to-End Analytics Setup
For teams getting started with analytics or upgrading basic reporting.
KPI definition aligned to business goals
Metric design and standardization
Data source mapping (product, sales, finance, ops)
Dashboard design focused on decisions (not just charts)
Reporting usage strategy (what each report is for, how to read it)
Team training on how to use analytics in day-to-day decisions
Deliverables:
A simple, scalable analytics foundation with clear KPIs, decision-ready dashboards, and trained users.
2. Analytics Audit & Improvement
For teams that already have dashboards but lack clarity or trust.
Review of existing reports and metrics
Identify gaps, redundancies, and misleading KPIs
Fix metric definitions and inconsistencies
Recommend what to keep, improve, or remove
Prioritized roadmap for analytics improvements
Deliverables:
A clear assessment of what’s working, what’s broken, and what to fix next — with a practical improvement plan.
3. Advanced Analytics Architecture & Enablement
For teams with many reports, multiple departments, and growing complexity.
Dimensional modeling and data modeling strategy
Semantic layer / metrics layer design
Data architecture and reporting strategy
Cross-team metric alignment
Analytics enablement and training
Deliverables:
A scalable analytics architecture that supports multiple teams with consistent, trusted metrics and governance.
4. Fractional Analytics Leadership
Ongoing analytics leadership and advisory support aligned to how your business operates.
Fractional | Retainer-Based Analytics Support:
Analytics strategy & roadmap
Metric governance and KPI ownership
Decision-support for leadership
Operational visibility frameworks
Cross-team alignment (Product, Sales, Ops, Finance)
Ad-hoc analytics support and prioritization
Deliverables:
A trusted analytics partner who helps leadership use data to make better operational and growth decisions — without overbuilding the stack.
5. Report, Dashboard & SQL Fixes
For teams with broken dashboards, slow queries, or untrusted numbers.
Dashboard audits and accuracy checks
SQL review and optimization
Metric validation and reconciliation
Report clean-up and consolidation
Root-cause analysis of mismatched numbers
Deliverables:
Reliable, fast, and trustworthy reporting — so teams stop arguing about numbers and start making decisions.
Book a Call
Book a 30-minute clarity call to discuss your analytics setup, metrics, and priorities.
Prefer email instead?
Send me a quick note describing your analytics challenge and I’ll point you in the right direction.
Email me directly at smitashivanandan@gmail.com
Example questions:
• Our dashboards show different numbers — where should we start fixing this?
• We have many reports but no clear view of the business. How should we structure reporting?
• Are we tracking the right metrics for growth, operations, or inventory?
• What should our analytics stack look like at our stage?
What It’s Like to Work Together
Long-term partnerships with SaaS and inventory-led teams.
